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Sunday, March 23, 13 The World’s many LOVED Bubbly Saturday, March 23, 13 History , Background? Part-holder of LVMH (66% talk about in M, C)? Proven in 1743 by Claude Moet , as Moet et Cie (Moet, Co. ) , for wine beverages trading? Started out business in 1750 simply by supplying the Royal The courtroom at Compiegne? In 1750 also shipping to Germany, Spain, Far eastern EU, and colonial United kingdom America? In 1972, Jean-Remy Moet (grandson) offers begin the winery creation by buying vineyards,? While the France Benedictine monk, Dom Perignon, mastered double-fermentation for creating bubbly Now is the owner of more than two, 500 massive areas vineyards? Produce approx 26M bottles of champagne every year? Accounts for approx 25% of global champagne industry (by volume) Saturday, March 23, 13 LVMH brands Saturday, March 23, 13 Moet in a flash? 4 Key Products? Moet Imperial? Increased Imperial? Licor Imperial? Moet Ice Soberano? Grand Vintage? Plus different vintage and special limited edition champagnes Weekend, March twenty three, 13 Moet at a Glance? In-media appearance? Slogan: Be Wonderful? Print advertisings? of? cial website? Fb? YouTube? Tweets? iOS applications Saturday, Drive 23, 13

Moet quickly? Marketing condition? Perceived to be the most prominent brand in on-line world (partly due to comprehensive online advertising and Roger Federer)? The biggest foreign trade market is UK but the intake volume is usually slightly weak Saturday, March 23, 13 Strategy? Glocal strategy , in 2011, started to grow fruit in Northwest China with farm agent Ningxia Nongken Will be China’s? rst-time-ever produced in China Bubbly Aim to get Asia market esp China and tiawan and India , with joint venture approach Has done this kind of for the U. T.

for 30 yrs ald (sells in the U. T. nder company Roederer Property, Chandon) Grow business simply by encouraging youthful audience to interact with the manufacturer?? “In the Night notion of brand interaction (in movie theater platform) using movie stars and reference intended for celebration To attain “Champagne of Cinema image, Moet appears in various artist movies including international? lm festivals, personal dinners, functions and variants Boost athletics alignment by means of Roger Federer?? Saturday, 03 23, 13 Main Rivals? Veuve Cliquot et Ruinart (LVMH)? Remy Cointreau (Piper-Heidsieck)? BCC (Boizel Chanoine Champagne)?

Pernot-Ricard (Perrier-Jouet et Mumm) Saturday, Drive 23, 13 Key People Bernard Arnault (Bernard Blue jean Etienne Arnault) LVMH movie director Saturday, March 23, 13 Key Persons Stephane Baschiera, president and chief executive of Moet , Chandon (since Mar 2012)? Stephane Baschiera joined Moet Hennessy, the wines and spirits division of LVMH, in 1996 as then have been Commercial Movie director of Moet Hennessy Diageo France, Movie director of Moet Hennessy in Italy, after which Chief Executive Of? cer with the Maison Ruinart.? Since 2009, he offers held the position of Chief Executive Of? im or her of the Maison Veuve Cliquot Ponsardin, and has contributed to the excellent performance of the Maison since that time. Regarding Jean-Marc Lacave, former CEO Jean-Marc Lacave will become Chief Executive Of? cer of Veuve Clicquot Ponsardin. Jean-Marc Lacave joined timepieces , Earrings division of the LVMH group in the United Kingdom in 2001. As 2007 he has been Chief Executive Of? cer of Wristwatches , Charms in Asia. Saturday, Drive 23, 13 Moet , Chandon Firm chart Saturday, March twenty-three, 13 Sizzling Issues? In Dec, 2012, Roger Federer became company ambassador (in place of Scarlett Johansson, previous BA fixed in 2009) In Sept, 2013, is going to serve as the of? cial champagne with the 34th Many Cup (sailing’s most esteemed international race)? Signal tht M, C targeting in hi-so sports activities sectors , with principle Champagne of Victory? In 2012, was assessed to be loosing brand value (declined by 13% or perhaps? over $250 million) , brand value at $3. 8 billion dollars (98th list , show up from 77th at $4. 3billion in 2011) Might due to the emerging part of the community that do not yet associate wine with party? Recently exposed White 1921, a boutique hotel in St . Tropez? Recently introduced celebrity-hosted travels worldwide Sunday, March twenty-three, 13