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Usa Arab Emirates University Teachers of Organization and Economics (FBE) Supply Chain Management Application & Strategy CIRCUMSTANCE 1: Source chain problems at Leapfrog SCML 460: Supply Chain Management Program & Technique Context: Introduction ………………………………………………. web page 3 Inquiries ………………………………………………. page 3 Conclusion ……………………………………………….

site 5 References ……………………………………………… webpage 6 Launch: Our example is about “Supply Chain Difficulties at LEAPFROG”.

The term supply chain invokes images of product or supply going from suppliers to producers to suppliers to stores to clients along a chain(2). All of us recognize that we must have a small image about that company therefore , we commence searching on internet to know the history of that business: The company opened in 1995 by Michael jordan Wood and Robert Lally. When Wood found zero products out there that could support his struggling son learn to read.

After that, LeapFrog has created a number of learning platforms with a library of software titles, covering subjects which include phonics (the method of learn by hearing), reading, producing, and mathematics for grade school children (2). So this company focuses on educational toys for babies and children. We now have on this example “Supply Chain Challenges at LEAPFROG” five question to manage. Firstly we will answer and talk about the associates who happen to be in upstream and who’s in the downstream, also we will discuss the 1st supplier and second dealer.

Secondly all of us will give advice about the data they may have in the production standard of the LittleTouch LeapPads and from exactly where they bring it. Thirdly all of us will speak about which component to production procedure is limited on the Capable Playthings and how that they respond to these kinds of challenges. Fourthly about the challenges on the material sourcing and how that they resolve it. Finally about the logistics solution that they can use in that time and what the strength, weakness of these solution. Queries: * 1st question Bring a map of the supply chain pertaining to leapfrog. Such as retailers, able toys, and suppliers of key components (such while tyvek).

Which usually supply string partners will be “upstream” of leapfrog? Which are downstream? Which will partner happen to be first tier suppliers? Second tier provider? Answer: This can be a map for the supply sequence for the leapfrog company DownstreamUpstream Third Second First- tier distributor manufacture Distributer Retailerconsumer DuPont Co Producing firm Capable factory(LEAPFROG Factory) Bulk net (end customer) (Tyvek) (Kmart, toys 3rd there�s r us, Wal-Mart) Upstream activity (OR) firm

Activities or perhaps firms which can be positioned previous in the source chain in accordance with some other activity or firm of interest Downstream activity (OR) firm Activities or companies that are positioned later in the supply string relative to some other activity or firm of interest * As we can see which the map show every think that we need the upstream is the side of suppliers and the downstream is a side of distributer, merchant and customer. First-tier supplier The provider that provides goods and services directly to a firm. Second-tier provider The provider that provides products or services to a firm’s first-tier supplier(3). Second question is what data ultimately generated leapfrog’s decision to increase production levels of the little Touch LeapPads? Where would these info come from? How much time after interpretation these info did leapfrog start talking with competent toys about increasing production levels? Days, weeks, month? Answer: Since they are facing a Christmas future. They check their particular store plus they found that they can had sold 360 of littleTouch LeapPads in the items introductory weekend. So this details goes on the brand new system then a software demonstrates there will be a huge demand about that period almost 700000 unit to meet projected getaway demand.

And so they prediction the number of products for that period. These info come from 4 computer designs. They are made to weed out unconventional explanation to get sales surges. Everything from low cost and TELEVISION advertising to where be stores the item was viewed. I think that take days because they have direct connection with their supplier, because that they allow to them to your sales database * Finally, what section of the production method limited result level for capable toys and games? How did capable respond to the challenge? Response: The conforms that make the plastic are critical part of the production process it’s called also the tools.

They had two set of tools running around the clock, plus they got the ok from the leapfrog for the third tools in the last of August, and the approve for the fourth set was following when the third set was ready and this was in the mid-October. 2. Fourthly, what were a number of the material finding challenges facing Leapfrog and Capable toys? How would they resolve these challenges? Answer: That they had a hustle to find the specific material and parts they want for the huge demand for those toys, they need for each plaything a mini speaker, three microchips and brain. Likewise they discovered trouble upon finding a supplier for touch sensitive membranes.

Nevertheless they also, have a problem to find a supplier for materials clothlike daily news (tyvek). They solve these kinds of problems by using staff drawn on network of supplier to hunt down the second vendor, thus they identified the DuPont Co. to get the (tyvek) but they also need something that would be drool tolerant and still absorb ink. So they located a third party for this – an e book – printing firm- in US. 2. Finally, what kind of logistics alternatives did Leapfrog use to find the toys for the stores in time? What are the strongest and weakest points of these solutions? If it was August rather than December, what other opinion may possibly Leapfrog have got used? Response:

They fix the problem by using the air fright to respond intended for the disadvantages. The strength as we can see that they consider considering the time & velocity, so they may reduce instructions delaying and lead period. On the other hand regarding the weaknesses, they almost lost their profit upon air delivery because it costly and they will ought to deal with 3PL to support all of them. Conclusion: Even as we can acknowledge from this circumstance that the leapfrog have many issues in different such things as sourcing, development process, logistics and many other issues. Also about our statement by addressing the question we discuss how they resolve their very own problem and analyze that.

We identify the supply cycle map and discuss about how exactly they procedure their information on their systems. On the other hand we all talk about the production process and what problems they had their and how they will resolve that problems with their very own suppliers. Even though we see the sourcing difficulty and the solutions for that, likewise we have a look in their logistics solution for his or her problem after they have a shortage. Recommendations: http://www. sbaer. uca. edu/publications/supply_chain_management/pdf/01. pdf http://en. wikipedia. org/wiki/LeapFrog_Enterprises http://ar. scribd. com/doc/34674743/Introduction-to-Operations-Supply-Chain-Management