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ASSINGMENTS 2012-2013 Marketing Research (1 year, Diploma) you BUSINESS ENGLISH LANGUAGE Assignment one particular a) Luis St . Jean is a famous design residence in Italy with twelve-monthly sales of $1. two billion in clothing, parfum, scarves, and also other designer products.

Each year this prepares much more than 150 unique designs because of its seasonal series. As mind buyer to get Cindy’s, an upscale can certainly clothing retail store at the Shopping mall of America in Minneapolis, you think you might like to start giving the LSJ’s line of scent. You need to know more about pricing, types of perfume provided, minimum placing your order quantities, and marketing assistance p rovided by LSJ.

You would love to know when you can have special marketing legal rights to LSJ perfumes inside the Minneapolis place and if you would need to carry LSJ’s complete series (you don’t think the most expensive fragrances would be big sellers in the area). Compose to Mr. Henri Vixier, License Boss, Luis St . Jean, 90513 Cergy, Pointoise Cedex, Italy, seeking answers to your questions. Your answer should be within a letter format requesting the essential product information. You can make up all the required details. b) You are the marketing supervisor of a business selling electronic goods.

You are having a meeting with the table directors to get introducing some new products in the Cypriot marketplace. You need to prepare an agenda intended for the getting together with and send that schedule to the plank of company directors in the form of a memo. In your answer, include all the necessary details you think are essential. a couple of Format: (a) Letter (b) Memo, approx. 2000 words (in total), produced over a laser computer printer Deadline: 14th December 2012 (No job will be accepted after this date) 3 Assignment 2 You are an external consultant to get an aircarrier company.

You may have been chosen to assess the latest declining consumer numbers and provide advice for the company. Create a report to become handed towards the CEO which include new ways/techniques to promote the company in equally local and international marketplaces. In your response you should consist of examples to support your fights taking into account the present competitive marketplace, where the trip destinations pertaining to Cyprus will be increasing since new airlines enter the Cypriot market. Structure: Essay Type, 2000 phrases, produced on a laser printing device Deadline: twelfth April 2013 (No assignment will be acknowledged after this date) 4 ORGANIZATION ORGANISATION

Assignment 1 The group is always to analyse an instance study and prepare paper prints around determining: three important OB issues in the case relevant OB ideas for each from the OB problems recommendations for action to improve each one of the three concerns. The case analyze will be distributed during Week 5 in the module. Your seminar group will be asked to form syndicate groups of 5 people to develop answers to the case. Your poster group may use terms, diagrams, sketches, images and cartoons for the posters to create your key points. The cartel presentation will take place during Week 8 at the same time and place informed by the tutors in week 8.

It will have limited coming back your group to work together in seminars and you may opt to meet outside of formal teaching times and communicate simply by phone, email, conference telephone calls and online communities. Each group member need to complete a ‘Peer Review Sheet’. This is an assessment simply by each member of any group on every other group member. It will require objective expertise to critically assess the contribution of various other members in the group. Your ‘Peer Review Sheet’ should be given to your workshop group instructor during the cartel presentation session.

A sort of the ‘Peer Review Sheet’ follows the Poster Sales pitches Marking Criteria. The cartel presentation will be marked against the assessment requirements shown and individual represents adjusted considering the Expert Review. Function will be double marked and externally achieved in accordance with the University restrictions. Assessment qualifying criterion 5 requires evidence by means of agendas and minutes intended for meetings placed by the group together with a one page analysis of five the group working process. This should become submitted on your seminar group tutor within the poster presentation day with your ‘Peer Review Sheets’.

Take note: All associates of your group MUST be present and prepared to reply to any question stimulated from your poster coming from both the instructors and many other students. Any individual who is absent will receive a mark of zero for this assessment and fail the module. Deadline: 14th January 2012 (No assignment will probably be accepted following this date) six BUSINESS ORGANISATION Assignment 2 The final reflecting report needs you to recognize how you include applied HINSICHTLICH theory, learned in the module, to develop your knowledge and expertise in dealing with others.

You are to identify three concerns, or subject areas, from the OB module where one can identify relevant experience where you can apply OB theory. The experiences could possibly be from your research, from operate, or via social teams or clubs to which you belong. For each and every of your three topics you are to identify relevant knowledge and select and apply suitable OB theory to those experiences. You should evaluate the theory in analysing what happened and in helping future actions. To help you prepare your final report you are to send a proposal that varieties part of the Groups and Groups portfolio. The proposal should be no more than a hundred and fifty words.

Also a list of at least five academic referrals you intend to make use of, in Harvard format, must be provided. The ultimate report can be a business survey of 1500 words. Real word count number should be particular on the cover page of your report and out of doors +/ 10% will get a penalty of 10%. References and any kind of appendices really should not be included in the phrase count. Deadline: 12th The spring 2013 (No assignment will probably be accepted following this date) several COMMERCIAL REGULATION Assignment 1 a) S, a car sales person, is advertising one of his cars, manufactured by Ferrari on the market at the value of 50000 Euro in the newspaper.

D sees the advertisement and telephone calls to S offering him 40000 Euro. P rejects N’s present and tells N that he would end up being willing to discuss an offer to get 45000 Euro. N wants on the price but underneath the condition that P shows to her which the car is definitely a genuine Ferrari. P promises to disclose every necessary documents in the next 23 days. N agrees and waits. 2 weeks later on N finds out that P has sold the car to C to get 50000 Pound. Advise And. b) Why is Carlill sixth is v Carbolic Smoke Ball Company (1893) an essential case? File format: Essay, around. 2000 words (in total), produced over a laser computer printer Deadline: fourteenth December 2012 No job will be accepted after this date) 8 COMMERCIAL LAW Task 2 ‘Corporate personality refers to the fact that as far as legislation is concerned an organization really exists. As a result of this a company can sue and stay sued in its own identity, hold property under its very own name and many importantly always be liable for its debts. ‘ Discuss Formatting: Essay Type, 2000 phrases, produced over a laser inkjet printer Deadline: twelfth April 2013 (No job will be accepted after this date) 9 ECONOMICS Assignment one particular Analyse the availability Possibilities Frontier (PPF) and explain just how it demonstrates the main monetary concepts of scarcity and opportunity price.

Format: Composition Type, 2150 words, developed on a laser beam printer Deadline: 14th 12 , 2012 (No assignment will be accepted after that date) twelve ECONOMICS Task 2 Offered the table below: a) Draw the need and supply curves and show sense of balance. b) Display the change due to the increase in quantity demanded on the same chart, illustrating clearly the new balance. c) Evaluate the factors that may produce a shift of the demand contour, both inwards and outwards. d) Evaluate the elements that may result in an back to the inside or to the outside shift in the supply shape. ) Go over the laws and regulations of require and supply. f) Analyse the theory behind a movement along the 2 curves or a move of the figure. Demand you Quantity Selling price 65 EUR 2 . sixty 78 EUR 2 . 30 98 EUR 1 . 95 124 EUR 1 . 63 156 EUR 1 . 31 Demand 2 Quantity Price 52 EUR 2 . 70 65 EUR 2 . 35 85 EUR 1 . ninety five 111 EUR 1 . 63 143 EUR 1 . 35 Supply one particular Quantity Price 65 EUR 1 . 56 78 EUR 1 . 69 98 EUR 1 . 96 124 EUR 2 . twenty-three 156 EUR 2 . 80 Format: Applied Essay Type, approx. 2150 words, developed on a laser beam printer Deadline: 12th April 2013 (No assignment will probably be accepted after this date) eleven MARKETING ADMINISTRATION

Assignment you The Body Store ” all the best or very good marketing? Your body Shop may well have grown swiftly during the 1970s and eighties, but its owner, the later Dame Anita Roddick widely dismissed the role of promoting. Roddick bullied and teased marketers to get putting the interests of shareholders prior to the needs of society. The lady had a likewise low view of the monetary community, which usually she referred to as ‘merchant wankers’. While issues were running nicely, nobody seemed to mind. Probably Roddick experienced found a different way of doing business, and if your woman had the results to prove it, who have needed online marketers?

But how can even this icon since Anita A-rod manage indefinitely without consulting the fundamental rules of marketing? Simply by embracing moral issues, was she way ahead of her rivals in understanding the public disposition, long before the main retailers stacked into Fairtrade and ‘green’ products? Or did the troubles the fact that Body Shop suffer in the late 1990s indicate that a company may publicly dismiss the cost of marketing even though the going great, but ultimately it will have to come back to earth with good old-fashioned marketing plans? A-rod had been the dynamo behind the Body Shop.

From her first store, which opened in Brighton in 1976, she influenced the growth of the chain of familiar green-fronted shops, which in 2006 composed 2, 100 stores in 55 countries around the world. She was the 1st to introduce socially and environmentally liable business on to the High Street and was talking about reasonable trade long before it became a well known corporate parole. Her landmark products included naturally structured skin and hair formulations, such as Fuzzy Peach Shower and Shower Gel and Brazil Nut Conditioner. Her timing was impeccable, coming just at a time when increasingly affluent customers were 12 ecoming concerned with animal screening and the utilization of chemicals in cosmetics. Your woman had gone throughout the classic marketplace route of understanding buyer trends then developing the correct products with the obligation positioning. Your woman simply a new passion to get humanely made cosmetics and was simply luc ky with her timing ” more consumers were coming round with her view as she was launching her business. For planning a campaign campaign, your woman did not really should do quite definitely at all. With her never-ending energy, blunt views, and unorthodox outfit sense, the lady was constantly being discussed in the media.

Her style for promotion won free editorial space for your body Shop well worth millions of pounds. Much of the industry’s success continues to be tied up with its campaigning approach to the quest for social and environmental problems, but while A-rod campaigned to get everything from battered wives and Siberian tigers to the poverty-stricken mining residential areas of the southern area of Appalachia, the company was facing major problems in its crucial markets. Yet until the late 1990s, your woman boasted the fact that Body Store had never been utilized, or needed, marketing.

By the late nineties the Body Store seemed to be running low on steam, with sales plateauing and the business share cost falling ” from 370p in 1992 to just 65p in 2003. What was recently unique about the Body Shop was today being replicated by other folks, for example , boots company matched one of the Body Shop’s initial claims which it did not test out its products upon animals. However, very truly feel of a Body system Shop retail outlet ” which includes its decor, staff, and product displays ” was copied by competitors. How could the company stay ahead with regards to maintaining its distinctive positioning?

It triggers seemed to be significantly remote in the real issues of consumers. Whilst many UK shoppers may have been swayed by a company’s unique claims to protect pets or animals, how many would be transferred by it is support to get Appalachian miners? If there were a Boots or a Superdrug store across the street, why should a buyer shell out a premium price to buy from the Body Store? The Body Store may have got pioneered an extremely clever retailing formula over 20 years before, but , as the product range had been efficiently copied simply by others, other companies had built enormous advances in terms of their social and environmental understanding.

Part of the issue of the Human body Shop was its failure fully to understand the dynamics of it is marketplace. Setting on the basis of good causes might have been enough to launch the company into the public’s mind in the 1970s, but how do this position become sustained? Many commentators blamed the Body Shop’s problems on the inability of Roddick to delegate. She’s reported to acquire spent a lot of her time globetrotting for her very good causes, yet had a injury in delegating online strategy and setup. Numerous solid managers who 13 een brought in to try and implement specialist management methods apparently gave up in bewilderment at the insufficient discretion that they can had been given, and after that left. The Body Shop’s experience in America acquired typified Roddick’s pioneering style which often ignored appear marketing analysis. She desired a new way of accomplishing business in the usa, but in doing this dismissed the experience of older and more sophisticated suppliers ” including Marks , Spencer and the Sock Shop, which came unstuck about what is a very tough market.

The Body Shop decided to enter the ALL OF US markets not through a secure option for instance a joint venture or a franchising arrangement, but rather by preparing its own procedure from scratch ” fine, relating to Roddick’s principle of changing the rulebook and eliminating the carried away American business community, nevertheless dangerously risky. Her shop format was based on the British town-centre model, although Americans spend most of their cash in out-of-town malls. In 1996 the united states operations shed? 3. 4 million. Roddick’s critics stated that she had a naive view of herself, her company, and business generally.

She acquired consistently asserted that earnings and concepts do not mixture, despite the fact that many of her monetarily successful competitors have been involved with major interpersonal initiatives. Authorities claimed that, had Roddick not dismissed the need for marketing for so long, the Body Store could have avoided future complications, but by early 2000s it was paying the price because of not having dedicated sufficient methods to cool product development, to innovation, to refreshing its ranges, and also to moving the business enterprise forward in a competitive marketplace and fast-changing business environment.

It seemed the heroes can change the rulebook when the tide is flowing with them, although adopting the disciplines of promoting allows companies to assume and react when the wave begins to convert against all of them. The year 2006 turned out to be a turning point for the Body Store. In that year, the makeup products giant L’Oreal acquired the business for? 652 million. L’Oreal was component owned simply by Nestle, and both companies had experienced long disputes with ethical campaigners.

L’Oreal had been the main topic of boycotts because of its involvement in animal screening, and Nestle had been criticized for its remedying of third-world manufacturers. Ethical Customer magazine, which in turn rates companies’ ethics on its ‘Ethiscore’, immediately down-rated the Body Store from a rating of 11 to 2 . 5 out of 20, following a takeover simply by L’Oreal. A contributor to the magazine commented about the entire body Shop. I actually for one will surely not be shopping there again and I urge different consumers concerned with ethical concerns to follow my example. There are numerous other higher scoring moral companies to choose from. 14

Certainly not be to outdone, A-rod dismissed promises that she was ‘selling out to the devil’ simply by arguing that she would have the ability to use her influence to change L’Ore ing from inside the firm. Suppliers who formerly worked with the Body Shop would at a later date have contracts with L’Oreal, and with an agreement to utilize the company to get 25 times a year, A-rod would be able to provide an input into its ethical finding decisions. This seemed that the Body Shop was destined to become a safe, predictable firm, carrying out promoting in more of the textbook vogue that had allowed it is new owners to grow progressively but absolutely over the years.

Probably the missionary zeal acquired long ago removed out of the Body Shop, thus perhaps having new owners who located less emphasis on ethics would not be also great a price to pay in return for using the huge wealth of marketing connection with L’Oreal to the Body Store. Part of the advertising experience of L’Oreal led that to believe Physique Shop while an independent manufacturer and to admiration its dependable heritage. It had been aware that environmental concerns had been rapidly growing up popular consumers’ problems, and having Roddick aboard would not only be good for PAGE RANK, it could as well change mindsets with L’Oreal more generally.

Roddick perished soon after providing out to L’Oreal and her obituaries agreed that she had made a difference towards the world. She certainly had put substantial energy into her mission and had been lucky with her time. However , critics were more divided on whether your woman was a great marketer for the long haul, after all, the relatively easy to make money when the tide will go with you and your luck is in, but much more difficult to deal with a changing a nd increasingly saturated marketing environment.

Like many entrepreneurs who have been good at creating items, but not delicious at retaining them, was it simply coming back Roddick at hand over to classically trained entrepreneurs who can rise for this challenge? Case study review questions 1 . Seriously assess the magnitude to which you think about the Body Shop to be a genuinely marketing-oriented corporation throughout its 30+ years’ history. (50%) 2 . What are the basic lessons in advertising that the Human body Shop could have taken on board in its our childhood in order to increase its chances of long-term accomplishment? (50%) 15

Format: Composition Type, 2150 words, produced on a laserlight printer Deadline: 14th 12 , 2012 (No assignment will probably be accepted after that date) 16 MARKETING ADMINISTRATION Assignment 2 To be passed out later File format: Essay Type, approx. 2k words, made on a laser beam printer Deadline: 12th 04 2013 (No assignment will be accepted after that date) seventeen STATISTICS Project 1 The assignment can be described as development of those activities from Chapters 1 and 2 with the workbook. This consists of: (a) A short presentation made by groups of 2 or (maximum) several students based upon one of the research activities by chapter 1 .

This will occur during the lessons in week 5 (week commencing 29th October) and can account for 25% of the marks for the assignment. (b) An individual report of around 1200 terms submitted simply by each pupil. This will account for the remaining 73% of the represents for the assignment. The handing -in deadline just for this is 19th November. Responsibilities: 1 . Following forming groups of 2 or maximum several students, firstly you need to agree with yo ur RBD guitar tutor which topic you are going to study from section 1 . on the lookout for of the RBD workbook. In a seminar group, each number of 2/3 learners will research a different topic.. During your training of week 5, you can present the basic facts you have discovered for the rest of the tutorial group. This will involve an explanation of what you happen to be researching, how you have decided to answer problem (for a number of the activities there are several ways of calculating the results), and what your findings are. You should use image aids elizabeth. g. slides, to help your presentation. The report consists of a discussion in the findings that you really need words and several further research and thought: 18 3.

Use the data you have collected to answer the research question picked by your group i. elizabeth. report upon what you have found. Basically you are repeating here, in your own words, the things which were described in your group’s presentation. 4. By performing some even more research by published sources, try and provide an explanation pertaining to the outcomes i. at the. answering the question ‘why? ‘. For example , if you were asked to make some characters on criminal offense, you might make an effort to explain why the statistics have improved over the years, or perhaps why they are higher in certain places or perhaps amongst particular groups of persons.

By researching the relevant sources describe how a data had been originally collected, including the testing procedure where relevant. For instance , if the characters were based on the Thoughts and Lifestyle Survey, less complicated expected to get hold of some information regarding this study. Discuss virtually any potential types of error in the figures, such as response mistakes and errors caused by non-response. 5. Learning Outcomes The next learning final results are becoming assessed: Collect data using primary and secondary options. Describe the procedures engaged when doing a sample review.

Communicate findings using appropriate business forms. Allocation of marks: Demonstration: 25 marks See the handout on Blackboard (filename Demonstration assessment 2012 -13. docx) for a sign of the particular assessors are looking for in the business presentation. The content in the presentation posesses higher weighting than the design. Individual Record: Clarity of expression, use of English, sentence structure Answering your research question Further more research into reasons behind the results, influential factors and so forth Discussion of sample procedures and non-sampling mistakes. 10 signifies 25 markings 20 marks 20 represents

Additional Information: Group sizes are 2 or 3. Several people sama dengan 2 groups i. e. 2 distinct topics. Failing to attend the presentation can lead to a mark of zero out of 25. 19 An assessors’ report with this type of task is also on Blackboard (filename RBD evaluation feedback. docx). Deadline: fourteenth December 2012 (No job will be acknowledged after this time. 20 FIGURES Assignment two QUESTION 1 CALCULATE: almost eight P three or more 8 P 4 several P six 6 S 1 8 C several 7 C 5 6th C two 5 C 0 your five. 9 12. 4 five. 7 six. 2 twelve. 7 14. 7 6th. 8 11. 5 13. 1 several. 1 11. 6 13. 6 six. 8 8. 2 almost eight. 1 four. 4 PROBLEM 2 doze. 3 being unfaithful. 9 9. 0 a. b. c.. e. farreneheit. 5. almost eight 10. you 10. zero 8. 3 12. being unfaithful 8. 8 6. six 9. 2 7. on the lookout for 9. four 8. 4 Find the maximum Find the minimum Find the function Calculate the arithmetic suggest Calculate the geometric suggest of: your five. 3 and 7. 8 and 15. 4 In case the mean family size is 4. 75 precisely what is the total population of a associated with 25000 families? QUESTION a few If the mean rate of arrival within a restaurant is usually 10 buyers per hour, what is the likelihood of having 5 customers coming in any hour? 21 PROBLEM 4 Flaws Workers 0-2 7 3-5 9 6-8 10 9-11 8 12-14 11 15-17 6 18-20 5 21-23 8 24-26 7 a. Calculate the arithmetic imply b. Estimate the typical. Calculate the standard deviation QUESTION 5 Listed below are the commissions earned ($000) last year by sales staff at the Home furniture Patch, Incorporation. $3. being unfaithful, $5. 7, $7. three or more, $10. six, $13. zero, $13. 6, $15. 1, $15. almost 8, $17. 1, $17. 5, $17. 6th, $22. a few, $38. six, $43. two, $87. several a. Calculate the Pearson’s skewness rapport. b. What is their conclusion about the skewness with the data QUESTION 6 A box includes 20 golf balls of which a couple of are crimson, 5 happen to be black, five are green and almost eight are green. A ball is attracted at random from your box, the colour is designated each time then placed in the box.

The experiment repeated three times. Find the probability that: (i) All are crimson. (ii) None is black. (iii) A single black, is blue and one crimson. (iv) For least a single red. twenty-two QUESTION six Find the correlation between the 2 stock prices pertaining to the period provided. Draw a graph displaying the relationship between the two stocks and briefly explain your response. Day 1 2 three or more 4 your five 6 7 8 being unfaithful 10 10 12 13 14 Share A 12. 4 12. 5 12. 9 12. 1 14. 8 doze. 3 11. 4 14. 0 10. 4 10. 4 10. 8 10. 1 12. 2 being unfaithful. 4 Inventory B 23. 0 31. 4 31. 4 35. 0 twenty-eight. 7 twenty-eight. 9 up to 29. 2 28. 8 27. 0 28. 2 dua puluh enam. 9 twenty six. 2 twenty-five. 0 25. 7

PROBLEM 8 A firm wants to calculate the relationship among its country’s quarterly Progress Domestic Merchandise (GDP) and quarterly net income margin ((Net Income/Sales)*100). Determine the intercept and the slope and clarify the relationship. 1 / 4 GDP % 1 installment payments on your 4 a couple of 2 . you 3 installment payments on your 0 some 1 . eight 1 0. 9 a couple of 1 . a few 3 1 ) 9 four 1 . eight 1 2 . 3 2 2 . 9 3 installment payments on your 1 4 2 . 2 NI perimeter % zero. 32 zero. 78 0. 67 0. 44 0. 91 1 ) 10 0. 80 zero. 87 zero. 78 1 . 3 zero. 83 0. 84 3 Format: Practical/Calculations, produced over a laser computer printer Deadline: 12th April 2013 (No job will be acknowledged after this date) 24