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Liuyang is a city referred to as “the home of fireworks and firecrackers” in Hunan province of China. Fireworks and Firecrackers have become the quitar industry of Liuyang, wherever 50 percent of total jobs are relevant to fireworks and one third of the total labor force lives in fireworks. Out of total 6458 fireworks manufacturers, 2702 will be in Liuyang and 2144 in the environment of Liuyang.

89 % of total chines development of fireworks and firecrackers comes from Liuyang.

China generates 60% from the whole global production. Fireworks and firecrackers are element of Chinese traditions and tradition. Chinese screen firecrackers and fireworks to celebrate new-year, find off the 12 months, weddings, loss of life. They also use fireworks to scare the evil causes. Pyrotechnics is a formal brand for fireworks. Trend provides shifted coming from firecrackers to fireworks. Last year, only twenty % from the total revenue were produced from firecrackers. Fireworks related skills have got improved likewise. First fireworks could hardly get 20 metres into the sky, but now it can go actually 400 meters into the sky. Firework sector is low-tech and very labor intensive.

Only few procedures could have been automatic and many crucial processes remain done with hands. Work place protection is high concern because a tinny ignite caused by the drag of chair or perhaps dropping of your tool can easily result in to an exploding market. Employees are shifting to safer jobs. Skilled employees are not enough in numbers. Number of technicians is also limited. Industry needs to face environmental concerns also. By 2009, 75% in the fireworks imports to Canada were supply by china manufacturer. Fireworks industry was restricted in one third of Chinese cities yet by 2009, all towns removed constraints. By 2009, fireworks export products reached $675 million. Last season, Liuyang Fireworks Company was listed about Toronto Stock Exchange. Fireworks industry is facing immense competition.

Liling in Hunan region is a community fireworks maker, which is causing price competition. Pingxiang and Wanzai in Jiangxi province are competing with Liuyang in price and quality. Dogguan in Guangdong province, take full advantage of its nearness to Hk and complex management and marketing skills. Dogguan has seized share from Liuyang. PROFOUND LIST Analysis


Away of four hundred, 000 staff, only small portion is skilled workers. Number of designers is also tiny. Skilled staff member earns RMB 1200 to RMB 1800 every month. Un-skilled worker gets RMB 500 to RMB 700 each month. Economic

Simply by 2009, fireworks exports had reached money 675. Due to economic creation, income and standard of living of folks is increasing. Eventually, people desire for more expensive and fancier fireworks over cheap and simple fireworks. This can be creating income opportunities for your business. Ecological

Fireworks are hazardous to environment. Due to environmental concerns, once fireworks had been banned in a single third of the Chinese towns. But these problems are still in place. Mass media also high lights pollution related concerns. Politics and legal

Restrictions on foreign immediate investment have been completely eased. Government’s initiative of encouraging private business ventures is a threat to existing firms. Industry when nationalized although latter was privatized. Fireworks industry remained banned in one third of Chinese cities from 1998 to 2009. Economy was reformed toward market overall economy. Government company of Fireworks Industry Division adopted offensive strategy which usually comprised of 3 steps: 1 . Opened local offices in cities of 29 provinces

2 . Controlled prices that Liuyang may quote then sell in foreign trade sales 3. Government to government romantic relationship in order to protected contracts pertaining to large general public firework shows in each province Until 1998, Chinese language fireworks had been banned in Canada.


Fireworks related injuries are reported and stressed on mass media before and after and traditional spring festival. A few articles condemn firecrackers and fireworks. Sociable

Chinese use fireworks to celebrate new-year, observe off season, wedding and deaths. Fireworks and firecrackers are also used to scare nasty forces. Nevertheless trend is definitely changing now. Many persons now like to get married in western style, in house of worship or a scenic view in outdoor meadows. They prefer quiet and happy

means of getting married within the traditional loud way. Reddish colored balloons have been identified as a substitute to firecrackers and fireworks in some relationships in Beijing. People now prefer laser beams over fireworks on wonderful openings. Technology

Fireworks industry is low-tech and remarkably labor intensive market. Although, a lot of processes have been automated but nonetheless, many key processes will be performed with hand. Important trends healthy diet up in the surroundings

Below mentioned are the key trends shaping up in environmental surroundings. Competition

The quantity of players is increasing as a result of low initial investment and government initiative to encourage private business ventures. Increasing competition is causing reduction in prices eventually decreased profits. Interpersonal Changes

Folks are shifting from your traditional means of Chinese lifestyle. People at this point like to get married in traditional western way, in church or scenic put in place green meadows. They also choose now quiet and peaceful environment towards the traditional noisy ways. About great opportunities, instead of applying fireworks today laser beams being used. “Make consider firecrackers” will be the electric tube lights which have been now substituting the fireworks. Economic Alterations:

Foreign direct investment is increasing today. Export money volume is increasing as well. Economy has been reformed to market economic system. Environmental and safety issues:

Employees are now concerned about all their safety for workplace. They are really shifting to safer careers. Safety restrictions by federal government are also receiving strict right now. Ecological problems of fireworks are also increasing. Fireworks will be condemned as a result of pollution and accidents due to them. Personal and Legal Changes:

Personal and legal framework is promoting as well. In past, market was possessed by govt but now it is often privatized. Actually government can be encouraging new entrants.

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