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MARUTI SUZUKI – BRAND POSITIONING By simply: Shweta Amin [ Market Research Expert ] on February 13, 2011 1 Comment What comes to your head first the moment u run into the term ‘MARUTI SUZUKI’, that always totally has to be Maruti 800, most widely known as ‘The Middle category car of India’. MANUFACTURER IMAGE: – MARUTI via as a brand by itself is almost never looked at, like a luxury brand. Maruti as a brand is more linked with the SEC B rather than.

And over earlier many years Maruti Has preserved and up till certain degree restricted it is Target Market to same SEC’s.

VARIOUS MODELS OF MARUTI SUZUKI IN MARKETPLACE: – Compact: – Maruti 800, Wragon R, Enorme, Swift, Moda, Ritz, A-star Sedan: – SX4 & Dzire. VEHICLE: – Grand Vitara, Maruti Gypsy, EECO This is quite evident that Maruti Suzuki can be leading in the variety of ‘Hatchback’ cars. These for all this while were targeting the group of people who have are midsection incomed, but Maruti Suzuki has slowly entered which is steadily developing into the class of ‘Sedan’ Vehicles. REMARKABLE DEVELOPMENT: –

Whenever we observe Maruti as a brand over the years we can be aware a remarkable phenomena or technique from their progress in past years. * It first became popular n still is having its launch of Maruti 800 many years again. They targeted middle salary groups, who were first time car buyers, looking for low control cost with basic need of the family car and the cost was approx 2lacs. * After this that they never looked back. Then emerged the additional various compact models of Maruti like Zen, Wragon, and Alto etc .

These Cars again targeted the middle salary groups, but this time through the placing was not since the basic want, it was comfort at fairly lower price, of 4 – 5 lacs. * In that case putting Another Step forward, they came into Sedan’s with a cost of 8-9 lacs these kinds of Sedans targeted SEC A as well as B(up till a specific extent) MARUTI KIZASHI The newest development by Maruti Suzuki is the Release of ‘Maruti Kizashi’. It is positioned as the sporting activities sedan, it really is fairly at the top of cost using a Price of approx seventeen to 19 Lacs.

This Sedan is targeted on the SEC A with a high-class touch to it. At this time way, Maruti Suzuki is now able to concentrate on and provide an answer to various types of car buyers, whom basically would be the different targeted groups according to it is Database. Maruti Suzuki has efficiently designed and structured to connect its brand to masses while not only an ‘Economic Brand’ but the ‘Luxury Brand’ turning it into an all-rounder. It can be interesting to see the consumers’ a reaction to this change in the Brand Picture of their one among most reliable brands