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CATCHMENT AREA ANALYSIS TO GET 24 HOUR HEALTH IN COCHIN, KERALA SYNOPSIS OF CATCHMENT AREA EXAMINE SL NOTEWORTHY OF CONTENTSPAGE NO 1Catchment area PTA, STA, TTA2 2Vytila and vicinity7 3Property demand12 4Infrastructural growth12 5Findings14 6Strategy for 24 hour fitness14 7Reference15 CATCHMENT AREA PRIMARY TRADE LOCATION LOCATIONDRIVING RANGE Elamkulam2 mins Vytilla2mins TERTIARY TRADE AREA LOCATIONDRIVING RANGE Gigi Nagar15 mins Panapilly Nagar16 minutes SECONDARY CONTROL AREA LOCATIONDRIVING DISTANCE KSRTC BUS STAND7 mins Kadavanthara8 mins overnight Fitness is definitely an international health brand.

The trade place is divided as major, secondary and teritiary on such basis as time taken by drive to reach the vacation spot. 1-5 a few minutes drive is regarded as for main, 6-10 a few minutes for extra and 11-15 mins to get teritiary transact area.

This is based on the fact that, time required to reach a fitness centre is highly deterministic. TRADE REGION ANALYSIS: PTA ” PRIMARY TRADE REGION STA ” SECONDARY OPERATE AREA TTA ” TARTIARY TRADE AREA Primary Catchment The Primary Catchment is within 0-5 minutes’ travel to 24 Hour Fitness. Areas are: ¢Vyttila ¢Elamkulam

Therefore the primary catchment of day after day Fitness is strategically positioned amidst the densely populated Vyttila and Elamkulam areas. Secondary Catchment The Supplementary Catchment is within 5-10 minutes’ drive. Areas are: ¢Kadavanthra ¢Ponnurunni Hence the secondary catchment of 24 Hour Fitness is definitely the densely filled Kadavanthara the industry residential area. Tertiary Catchment The Tertiary Catchment is within 10-20 minutes of drive period. The areas will be: ¢Giri Nagar ¢Panampilly Nagar ¢Chalikkavattom And so the tertiary catchment of allnight Fitness may be the thickly booming

Giri Nagar, Panampilly Nagar and Chalikkavattom which is a primary residential area. The principal, secondary and teritiary trade areas cover the important and potential household areas of Cochin. The target buyers of allnight fitness may easily access the manufacturer with this kind of location. Highway Ways The Sahodaran Ayyapan road via west to Vytila is common for all the concentrate on consumers via Kadavanthara, Panampally, Kaloor. This is the primary roadway for 24 Hour fitness. This location totally restricts the flow of customers to the Precious metal Gym Vytila, which is a competition. The Edapally Vytila road brings in clients from north.

These are the primary roadways which is sccesible pertaining to the target consumers. It is giving a direct competition to Precious metal Gym, Vytila, which is relatively low priced and infrastructuraly poor compared to day after day Fitness. Vytila and area Vyttila is definitely an intersection as well as the name of a area in the city of Kochi, inside the state of Kerala, India. It is one of the largest and also the busiest intersections in Kerala. This client intersects the main north-south artery of the point out of Kerala, namely, the National Freeway 47, with three city roads of Kochi viz, the H. A.

Road (east-west), the Vyttila-Petta Street, and the Thammanam Road. Vyttila hosts the Kochi Range of motion Hub, which usually converges different ways of surface transport (namely, local along with long range buses, train, Metro Railand inland normal water transport) to the city onto a single node. Corporations Vyttila houses hospitals such as the Welcare Medical center and the Mother , Child Hospital. The State Bank of India, Express Bank of Travancore, Punjab National Lender, Corporation Lender, Vijaya Lender, Bank of Baroda, National Bank, To the south Indian Lender all include branches in this field. Toc H Public School, St . Rita’s H.

T Ponnurunni, C. K. C. L. S. S will be schools found in Vyttila. There are lots of supermarkets (prominent among them include V-Mart as well as the Margin Free Market chain of mini-super markets) in this area in addition to several mom , pop stores and pharmacies. Eateries like K. Ur Bakes, Aryaas, Best Bakers, delight Bakers and traditional , Thattukadas’ are also decent hangouts for people across age groups in the passageway. Schools Vyttila hosts this schools? Toc H Open public School? C. K. C Girls High School, Ponnurunni? St Rita’s Son’s High School, Ponnurunni Hospitals? Welcare Hospital Mother , Kid Hospital? Ranjini Eye Hospital Shopping and entertainment The Kundannoor-Edapally streatch of the Countrywide Highway forty seven passing through Vyttila, is label the largest department stores in the state of Kerala. The Largest retail complex in the condition , Gold Souk is found in Vyttila upon NH Bypass. The nearby mall has some Screen Multiplex Cinemas, Roomy Hypermarkets, Food courts, Restaurants and branded retail outlets. There are several grocery stores (prominent one of them include V-Mart and the Perimeter Free Industry chain of mini-super markets) in this area in addition to several mommy , pop stores and pharmacies.

Cafes like T. R Bakes, Aryaas, Finest Bakers, pleasure Bakers and traditional , Thattukadas’ can also be decent hangouts for people across age groups in the junction. The Oberon Shopping mall, one of biggest malls in Kochi using its cinemax theatres, is also positioned along the way from Vyttila to Edappally. Real-estate, Builders and Apartments: ¢Confident Group ¢Mather Group ¢Good Day properties ¢Mansions ¢Good earth ¢Aurora ¢Siddhi ¢Dubex River back garden ¢Real India ¢VKL group ¢Sri Ram Krishna Building contractors ¢Skyline Orion Villa ¢Santhi Shreyas ¢Jewel Homes ¢Water Lilly Superior apartments Financial Institutions Axis Traditional bank ¢Icici Bank ¢Bank of Baroda ¢South Indian Bank ¢State Traditional bank of India ¢Thammanam Assistance Co-operative Bank Restaurants ¢Pizza Hut ¢Hotel Aryas ¢Smoke House ¢Muruga Hotel ¢Qualis Hotel ¢Hotel Anugraha ¢Albarad Restaurant ¢Nyle Plaza ¢Janahridayam ¢Hotel Mermaid Property Demand The recommended site is usually between the Vytila Junction and Elamkulam Link. The property price at this site uses to 10-12 lakhs percent. This is probably the most demanded homes in Cochin. This is because from the high household potential and the emergence of Vytila as the second organization centre of Cochin.

There has been a drastic increase in the land prices by Vytila above years because of this factor. Infrastructural Growth While using advent of the Vytila mobility hub Vytila is also expecting a major infrastructural change. The Cochin metro is recommended to be getting through Vytila. Latest talks between policy manufacturers indicate the metro may possibly have a metro visit Vytila. With operations of Cochin City service more people could have direct access for the GYM, within seconds, thus raising the operate area of the fitness centre. This aspect is also considered while selecting the existing location. FINDINGS

The recommended site for 24 Hour Health in Cochin has positive aspects as well as disadvantages. Though the home costs happen to be high, the internet site attracts the main target customers if located at the proposed site. This website between Elamkulam Bridge and Vytila Junction covers key residential areas covering midsection and top quality men and women by Vytila, Kaloor, Panampally Nagar, Kadavanthara and so forth The site is definitely centre to numerous apartments in which target customers live in. The site directly provides competition to Gold Gym blocking their accessibility through the west road entering Vytila. There have been huge developments in infrastructure.

The Cochin local area can bring in customers by far town within minutes for the site because the local area passes immediately over the place. Strategy for 24 Hour Fitness The International Exercise brand will surely enter the Cochin market using their fitness message. There has been a rise in the exercise concerns with all the people in Cochin. The proximity for the fitness centre is a significant concern for all the members of the brand. Taking this factor into mind and to catch the attention of maximum number of target buyers, 24 Hour Fitness can take up following tactics. ¢High accessibility ¢Good car parking facilities ¢Loyalty schemes Individual training several hours for nonworking women ¢Separate Training several hours for functioning men and women Generally there cannot be virtually any spill more than effect to get 24 hour fitness with this web site. This is because the area is void of any corporate office buildings from in which employees may possibly prefer to see a fitness middle prior work. This push is based on the very fact that this spill over will not likely account for an increased attraction of shoppers. 24 Hour Health can even facilitate transport facilities to achieve high attraction. Sources and Reference point ¢Goole Roadmaps ¢ICICI REAL ESTATE REPORT ¢NEWSPAPER ARTICLE ” TIMES PROPERTY ¢24 HOUR FITNESS RECOGNIZED WEBSITE