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Brand, Community

Why or perhaps why not?

hundred buck, 000. 00 budget (Posse Ride II), is a good price for worth comparing to other alternatives to advertise and build communities, The “Posse Ride” is probably the most critical MKT device to build and preserve inside aspect of Harley-Davidson product with regards to its manufacturer, The product’s meaning of adventure, freedom and in many cases rebellious, works like a alleviation for the life responsibilities due to its members, To get human beings gregarious aspects are important and people have necessity to belong to teams.

What function should the Posse Ride be in the HOG situations mix?

“Posse Ride” is the central instrument to connect company towards the customers and build the product’s manufacturer concept.

How should the Posse Ride be created to maximize it is effectiveness and profit-making potential, should you plan to keep it? “Posse Ride” should be kept.

This initiatives could possibly be taken to maximize its MKT value: Foreign trade the event to countries that value US culture

Showcase a Posse Ride pilgrimage in different countries at the same period (integrate and make the celebration bigger), Develop partnership (e. g. tourism companies) for capturing higher worth from the event, Develop different products aligned with the same image (e. g. cologne, clothing style, fast food string, video-game, head-phone, entertainment), Build a TV software or net web site to post news and stories regarding “Posse Rider”, Invite people abroad to participate

Develop strategy concentrated to tease young people and females to participate in the event, Connect Posse Drive to ultra music shows (e. g. Rock’n Rio and Woodstock), Sustainable pursuits are pleasant as well.

The way the Before-After review data can assist you with your recommendations? To measure trends of consume, produce changes in the item and to discover new groups of customers, To evaluate points to become solved to obtain a higher member’s satisfaction.

How are brand areas build?

Build a strong idea/concept that can aggregate people about it, Provide to them the opportunity to join contact/socialize (events and internet), Provide new ideas coupled to the main idea (innovate)

Promote and synchronize meetings.

How do we determine communities as well as its members?

Assessing consume habit

What is Harley’s brand identity?

Adventure, challenge, freedom, rebellious. Opportunity to take part of a big pilgrimage and a feeling of belonging.

Precisely what is HOG’s position in producing community intended for the Harley-Davidson brand? That is the bond that glues members around the merchandise concept, It is what members receive to fulfill their targets about the merchandise.

Evaluate Harley’s attitude and gratification in “getting close to it is customers”. Not just to obtain close to the buyers, but in addition to that, to have an intimal and personal connection with them (they ride and possess bears with each other along the Posse Rider), It assists to develop products and to keep solid and surviving the product principle in front of consumers, Harley-Davidson executives riding side-by-side with all users empowers the wedding and allow them to understand the company’s connection to buyers.