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Management

ORGANIZATION MANAGEMENT , , , , , , , , , , , , , , , , – CONTENTS PAGE introduction3 literature review4 swot analysis4 external factors4 company structures5 hofstede’s theory5 ethnical elements5 motivation6 danone’s analysis7 I- ideal analysis7 1- DANONE’s industry7 2- swot analysis8 3- exploring fresh opportunities 10 II- organizational analysis12 1- external factors12 2- DANONE’s organizational strucure13 3- home country’s tradition impact15 , DANONE’s motivational system16 realization and tips 18 bibliography19 appendices21 , , , , , , , , , , , , , , , , – INTRODUCTION We now have chosen the group DANONE because it is a world-famous leading French group, which is generally recognised because of its management command. DANONE is actually a food-products multinational corporation based in Paris. Is it doesn’t world leader in fresh dairy food, 2nd in bottled water and baby food and European innovator in specialized medical nutrition.

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Being a leader in these four segments matching to the weighty trends of consumption and deriving more than 50% of its yield from producing countries have got helped the Group to getting a 6, 9 % expansion in 2010 in spite of the down turn of world economy. It is apparent that to be successful in these highly competitive marketplaces, a company is in debt for to apply a fantastic strategy. The group is likewise supported by an efficient communication through a strong participation in R and d where they will spend 1% of their global turn over.

Nevertheless above all these, with its quickly development in emerging countries often through joint projects and its swap in 3 years ago of forty percent of it is activities by biscuits to baby and clinical food, what have been critical to insure the success of the claims through these types of drastic changes has been the supervision of the group underneath the strong management of Franck Riboud whom succeeded, since chairman and CEO of DANONE, to his father Antoine in 1996.

Through this examine, we shall present how DANONE possesses a genuine identity incredibly present in the management and organization and this this social model, initiated since the early on 70’s simply by Antoine Riboud and increased by Outspoken Riboud, has become key to the Group achievement. , , , , , , , , , , , , , , , , – LITERARY WORKS REVIEW * SWOT analysis “A tactical planning device that includes exterior and inside factors and it is utilized by businesses and other companies to ensure that there is also a clear target defined intended for the project or endeavor, and that most factors relevant to the effort ” positive and negative ” are determined and dealt with. (Tatum, 2010) The SWOT’s process entails four areas of consideration: 2. Strengths: qualities of the organization or team that give that an advantage over others on the market. * Weaknesses: are attributes that put the firm at a disadvantage in accordance with others. 5. Opportunities: exterior chances to create greater sales or earnings in the environment. * Threats: external components in the environment that could trigger trouble pertaining to the business. Identity of SWOTs is essential since subsequent steps in the process of planning achievement in the selected target may be produced from the SWOTs. External factors According to David Buchanan and Andrzej Huczynski (5th edition), exterior factors of a business corporation include: 2. Macro-environment elements (PESTLE analysis): “identifying the Political, Monetary, Social, Technical, Legal and Ecological factors affecting an organization.  5. Micro-environment factors (Porter’s “Five Forces): 2. Competitive rivalry * Threat of new admittance * Buyer power 5. Threat of substitution * Supplier electrical power * Company structures

Centered again upon David Buchanan and Andrzej Huczynski (5th edition), company structure is usually: “The file format system of job and revealing relationships that controls, heads and inspires employees so they really work together to obtain organizational goals.  The objective of organization framework is, first, to divide up organizational activities and allocate them to sub-units and, second, to co-ordinate and control theses actions so that they obtain the aspires of the business. * Hofstede’s Theory

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Hofstede’s research provides us insights into various other cultures in order that we can be a little more effective the moment interacting with people in other countries. As it was clearly defined for Alan Godsave’s lecture (2011), Hofestede’s ethnical dimensions will be: * Individualism: People maintain selves and immediate friends and family only. * Masculinity: prominent social ideals are accomplishment, money, and things. 2. Power distance: Less effective members agree to that power is sent out unequally. 5. Uncertainty avoidance: people truly feel threatened simply by ambiguous situations, create beliefs/institutions to avoid this sort of situations. 2. Time and Romance dimensions. Social Elements In respect to Bauer and Erdogan (2009): Culture can be realized in terms of eight different tradition dimensions, depending on what is many emphasized within the organization. For instance , innovative civilizations are versatile and adaptable, and they experiment with new concepts, while stable cultures will be predictable, rule-oriented, and bureaucratic. Strong civilizations can be an property or a the liability for a business but may be challenging to modify. Organizations may have subcultures and countercultures, which can be difficult to manage. Culture proportions (the business culture profile): Innovative * Aggressive 5. Outcome-oriented 5. Stable * People-oriented 5. Team-oriented 2. Detail-oriented 2. Motivation “The cognitive, decision-making process whereby goal-directed actions is started, energized, and directed and maintained. (David Buchanan and Andrzej Huczynski, 5th edition) Motivation can be regarded as a diverse concept, which includes preferences pertaining to particular outcomes, strength of effort (half-hearted or enthusiastic) and determination (in the eye of barriers). These are the factors that we have to understand to be able to explain each of our motivation and behaviour.

These are the factors that a manager has to enjoy in order to encourage employees to behave in organizationally attractive ways. , , , , , , , , , , , , , , , , – ANALYSIS My spouse and i ” TACTICAL ANALYSIS one particular ” DANONE’S INDUSTRY Record, according to DANONE standard website, www. danone. fr The original organization bearing the corporate name started in 1919 by Isaac Carasso in Barcelona (Spain) as a tiny factory creating yoghurt at first sold in Pharmacy. The factory was named Danone, a Catalan diminutive with the name of his first son. 10 years later, the first The french language factory was built.

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In 1967, Danone merged with Gervais, the primary fresh dairy products producer in France and became Gervais Danone. Another branch of Group Danone descended by industrial glassmaker BSN, which has been founded by family of Antoine Riboud. This individual transformed BSN into one of Europe’s leading food teams in the 1970s through a series of acquisitions and mergers, including the 1973 merger with Gervais Danone. The purchases initially required the shape of vertical the use, acquiring brewer Kronenbourg and Evian standard water that were the glassmaker’s largest customers. In 1973, the corporation merged with Gervais Danone and started to expand internationally.

In 1979, the organization abandoned glassmaking. In 1987, Gervais Danone acquired Euro biscuit company General Cookie, owners of the LU brand, and, in 1989, it bought out your European cookie operations of Nabisco. In 1994, BSN changed its name to Groupe Danone, taking on the name of the group’s best-known foreign brand. Franck Riboud succeeded his father, Antoine, while the company’s leader and CEO in mil novecentos e noventa e seis. Under Riboud junior, the corporation continued to pursue their focus on 3 product groupings (dairy, beverages, and cereals) and divested itself of several activities, which had become non-core.

From 1999 to 2006, the group sold its glass-containers business, the European and Chinese ale activities, the Italian cheese and meats businesses, as well as its sauces organization. Despite these divestitures, Danone continues to expand internationally in the 3 core business units, emphasising health and wellbeing products. In July 3 years ago, it was announced that Danone experienced reached arrangement with Energi to sell its biscuits section, including the LU and Knight in shining armor brands. Also in July 2007 Danone bought the Dutch baby food and scientific nutrition firm Numico creating the world’s second largest producer of baby food.

Facts 2010 Sales: seventeen 080 million euros Operational profit: a couple of 578 million euros. Employees: 101 1000 Factories: 172 World Position in the foodstuff industry: 5th CAC 45 (Paris inventory exchange) position in capitalization: 9th Actions, Brands (DANONE official info and information, available at www. danone. com) , Refreshing dairy products: with 20 % of the world market (35 % in certain countries) and a presence in about fourty countries, Danone is the leader on this marketplace. This activity, representing 57 % from the turnover of the Group, recorded a rise of 6th, 5 % in 2010.

The strategy from the crew within the world market with the dairy products should be to lean on innovative developments products centered on “helping your health inch and on local adaptation of its brands. Main brands: Danone, 1st world tag with Danone, Actimel, Activia, Danonino (Small Gervais in Fruits), Vitalinea (Taillefine, Vitasnella or Servir in some countries), Danacol, Gervita and Dany. , Grouped together waters: This kind of activity, representing 17 % of the yield of the Group, noted an increase of 5, a few % this year. Main brands: Evian (world 1st bottled water), Volvic, Aqua, Bonafont and Typeface Vella Baby food: This activity, representing twenty % of the turnover from the crew, recorded a growth of almost 8, 9 % in 2010. Key brands: Bledina, Gallia, Nutricia, Nutrini, Milupa, Cow&Gate, Bebiko. , Clinical nutrition: this last post, representing 6% of the turnover, recorded a 9% embrace 2010. Main brands: Nutricia, fortimel, Nutrison http://danone10. danone. com/vignettes/fr/html_danone10/docs/Principaux_indicateurs_2010_FR. pdf file 2 ” SWOT EXAMINATION * INNER * STRENGTHS Promotion 2. A brand greater than a company Legitimacy to enforce its products. 2. Master in marketing (copied by Unilever and Nestle). Take advantage of a strong image since specialist of food with health significance. The group strengthen the scientific trustworthiness by scientific studies (DANONE institute). 5. Derive Globe fame, due to Evian, the earth famous brand of water. Price * Ability to impose its prices thanks to its prestige and its image. * Possibility of imposing substantial prices for the market well being connotation. Distribution , Prestige Allows a referencing in all distribution stations. , The standardization as well as globalization of its products enables to answer by universal requirements, optimizing their global distribution. Margin of important arbitration market share and spectacular prestige. , Unit geographically nicely balanced with half the turnover in emerging countries, 10% in america and the relax in American Europe. , Possibility of self-financing in the case of new subsidiaries important financial sizes. Product * Strong capabilities of innovation all over the world. * Adaptation to foreign buyer habits. * Benefit from an excellent mastering of its businesses specificity , know how to help to make. * Have got at the same time a portfolio of international brands and very solid local positions. Strong trust and dedication of the consumers to products (due to the quality control). Organization 5. Benefit from a healthy financial composition and a good level of inner growth. 2. Unique versatile decentralised organisation * The most powerful food Group inside the sector with the health. 5. Intensification from the strategy of growth. 2. Have competitive advantages (brands, distribution network) unique in 2 businesses (Water, Milk products). 5. WEAKNESSES Campaign * Sued for deceptive advertising. Price * Increase of the standard of the prices as a result of high cost value of organic packaging components.

Place 2. The coverage of standardization of products makes potentially challenging taking into account the sociocultural variations or the preference differences with the various foule. Product 5. The insurance plan of standardization is a buffer to operate modifications produced in line with the evolutions of markets and also the changes of trend. 5. The the positive effect is a problems to take into account the strategies of differentiations of the opponents, in particular with the level of a certain country. 2. The brands are the primary asset in the company.

Corporation * DANONE’s model might be difficult to always be accepted above corporate traditions and differences of administration in various countries. * Troubles to integrate exogenous elements into its lifestyle. * EXTERIOR * CHANCES Offer , Opportunities of external expansion through Potential foreign lovers seduced simply by: * The respect plus the conservation from the partner’s company culture * The comprehension of his traditions before a proposition of common jobs * The cultural footbridges in favour of tips and understanding sharing. The quality of the industrial and marketing know-how facilitate the co-branding with all the other brands on the other markets. Demand , Broadening market (convenience goods). , A large number of countries remain being converted to new dairy products and also bottled water (developing countries). , Even in times of crisis the most basic needs of shoppers is foodstuff. Influences 2. Healthy food started to be a major subject and is widely followed and supported by the consumers plus the legislation (preventive campaigns against the obesity). * THREATS Provide * Good direct competition by hard discounters and store brands. Strong competition in the field of the water PepsiCo (Aquafina) and Nestle (Perrier). 2. Inflationary environment of dairy products. * Raising Costs with the communications frequently involving to part by certain brands. * Anchored in a very competitive system hyperlink to the development of its market. Demand * Versatility of the require linked to the range of the offer on the food market. Influences 2. Governmental promotions concerning the well being potential trouble of excessive consumption of fresh dairy product. a few ” DISCOVERING NEW POSSIBILITIES * According to votre Figaro site (www. efigaro. fr), as August 2011 DANONE can be experimenting a unique “fast food restaurant and corners in France as “Danone bar to sale yogurts. If this works the model could possibly be duplicated first in various towns in England and then key cities in other countries where the milk product will be consumed essentially at home but not outside. (Please, see picture N2) 2. Based on internet and trendy website (www. webandluxe. com), Evian is also experimenting house delivery in Paris, even though some consumers are reluctant to buy themselves bottle drinking water packs because of the weight.

If this works this idea could also be duplicated in major cities. Furthermore Evian claims that it will help with it is carbon print as these transport are made with electrical cars. * Evian has additionally opened a fresh website, (www. myevian. com), were customers can buy customized bottles using their name or a specific date/event engraved with laser for the bottle. (Please, see photo N3) 5. Savia, a new range of soy-based milk and yogurts, built its first in the southern part of Europe last year, and in England Taillefine, the brand name that developed light milk products, launched a fresh line of fresh fruit desserts in partnership with Andros, a leading fruit processor chip. www. danone. fr) 2 ” COMPANY ANALYSIS one particular ” EXTERNAL FACTORS * PESTEL RESEARCH We redacted this part of the work based on external factors’literrature review. 5. Political elements. Up to now you will find four types of politics factors probably affecting Danone: * The “Danone Variation that the the french language government approved in 2005 to protect the group as well as minority investors from a rumoured dominate by PepsiCo * The threat of an increase in traditions taxes among Europe, Asia (most of most china), and NAFTA as a result of world overall economy. Increased Authorities campaign intended for public health against obesity will be likely to increase the group sales. 2. Change in the European Union agricultural subsidies will impact strongly the milk manufacturers thus creating a strong effect on the Euro business of Danone. * Economic factors. * Charge of exchange of European versus Yuan and Buck may play a role in the sales of European produced products somewhere else but through joint endeavors in a number of countries, this risk/opportunity is cut down for the group. 2. General decrease of universe economy yet so far the group contains a growth greater than the world common. Increased require of better food product in Asia, India and Brazil together with the average quality lifestyle increasing have got a positive influence. * Boost price of raw materials, as a result of tightening of supply versus demand, including plastic, will have a strong effect on packaging costwhich represents a substantial part of the item cost in bottled water: the expansion of normal water revenues completely was lower than the growth in quantities because of this factor. * Social factors. * Aside from Africa the earth population is usually ageing, this will have a potential positive impact around the demand for healthy food (activia, and in the wealthiest countries to get clinical meals but it twill impact adversely the infant foodstuff segment. * On the long run this may have an impact within the workforce nevertheless for the next ten years Danone work force is relatively small. * Increased awareness of the citizenry of all ages towards the positive or negative well being effect of meals. * Elevated demand for fair trade may possibly increase the value Danone must pay to milk developer in non-or poorly controlled areas just like Africa. * Technological factors: New biotechnologies, molecules or proteines may well increase the reliability and effectiveness of beauty and wellness food this provides an edge to Danone which includes focussed its strategy in these part since considerably more time than its primary competitors and possess the research facilities to do so. 5. Environmental elements: * The growing shortage of good standable water may well increase the sales of the normal water division, mainly because it has already been the case in some countries like The country of spain. Greater requirements for taking of plastic material packaging and lowering carbon print can lead to the need of a big change in Danone’s packaging and distribution.

They have already thought about it through house delivery of water and reutilisation of empty bottle of wine as mentioned just before. * Legal factors: 5. The the latest case of Danone staying sued to get misleading advertising on the intended health benefit of some of its products (Actimel) may well have further more implications and force that to change considerably its type of communication. two ” DANONE’S ORGANIZATIONAL FRAMEWORK ” A structure is the features and the relationships determining technically the tasks and the functions which just about every unit with the organization must achieve plus the modes of collaboration between these products ” (STRATEGOR, 1993) STRUCTURE SYSTEM Danone organization is made in a way to boost flexibility and efficiency, optimize integration of employees in the group and facilitate useful, geographical and cultural groupe. It is quite simply a section type organization. (Please, find picture 4) In the category of foreign groups presented by Howard Perlmutter, Danone is a geocentric firm: The same sharing of power and responsibility between headquarters and subsidiary, senior management offered according to ability instead of nationality, subsidiaries that discuss worldwide goals with managers focusing past national market interests.

In Danone some great benefits of cultural variety, such as familiarity with local consumers and organization practices, are harnessed for the good with the firm as a whole. Local sections must determine aspects of diversity that are most significant to all of them and their procedures and take those lead in expressing and managing these types of differences. Dialogue, interaction, cross-divisional teamwork and job rotation, support, understanding, and understanding go together with training programs, language training, and cultural assimilation.

It really is typically a think internationally, act locally company. * DANONE’S AREA IN ACCORDANCE WITH HOFSTEDE’S THEORY * Individualism: This dimension is obviously medium-low in Danone. Individuals are expected to do cross-divisional team-work and loyalty to the group rather than people is highly highly valued. In return each division and functions know that they can count on the others once facing a difficulty. * Masculinity: This is a dimension were the ethnical aspect of Italy and Danone’s CEO personas have scialle an important part in Danone’s culture.

The score of France and general Latina countries can be not very high. Furthermore the truth that an crucial part of the organization is now required for developing countries where this dimension is low have reinforced this kind of aspect. So we would declare Danone is certainly more “feminine. This could make clear also that so far the US is definitely not one of Danone’s main markets because of its strong masculinity cultural part. * Power distance: Similar to most international group with a divisional type firm, power length is relatively low to medium.

Inequalities among people will usually be reduced, decentralisation of activities is important, subordinates be prepared to be conferred with by managers, and liberties and position symbols are less evident. However it is also 5. Uncertainty elimination: Being a group dealing with the meals market, the standardization of goods, brands, prevalent values worldwide are a way to prevent as much as possible concern. On the other hand the Group needs to adapt forever to exterior elements as we will see inside the Pestel analysis so from our point of view, uncertainty avoidance aspect is medium to high. Time and Marriage dimensions. According to Frank Riboud and Myriam Cohen-Welgryn (2011), Danone is looking in the long term: “A company simply cannot succeed in the long term if it transforms its back again on the culture it is a component to, if it only looks to the short-term economical gain. . Their ideal move in 2007 when they offered the world N 2 biscuit division in exchange of baby and specialized medical food brand is certainly a evidence of that. Alternatively Danone is a company strongly involved in the immediate social wellness of its employee and countries where they have factories.

This all cultural and strategic part of the Group was very well summarized simply by Antoine Riboud in the 90’s: “The the majority of successful businesses are the ones who think simultaneously regarding the scientific change, the contents in the work and the change from the internal interpersonal connections in the company.  3 ” HOME COUNTRY’S CULTURE EFFECTS * IDENTIFYING ELEMENTS OF DANONE’S CULTURE To start with DANONE is actually a multinational group which desires to share and transmit it own ideals in all countries where it can implanted. Based on DANONE official website (www. danone. om), DANONE features four important values which have to be given to through their products and their commitments all over the world: 5. The openness: this value includes numerous notions like the open-mindedness, the curiosity and valuing diversity. * The enthusiasm: This symbolizes the desire and capacity to take risks and check out new, not forgetting the confidence to get past oneself and take several pleasure by simply working. 5. The humanism: DANONE desires to accentuate the very fact that the group pays attention to the safety of individuals and items. Likewise it is environmentally friendly. 5. The distance: The group pay attention to consumers.

Indeed it can essential for DANONE to be tuned into the anticipations but as well the grievances of these buyers. In addition since DANONE can be described as French business there are various other values, that can come from its house country’s culture: First the concept to have a well ballanced diet by consuming products of good qualities and with great taste is a crucial cultural subject for a numerous Frenchs. There exists a growing recognition that a poor diet offers direct implications on peoples’ health, yet also main economic outcomes in terms of public health costs. Second French include a big craze for the environmentally coverage.

Indeed seeing that a few years the sustainable advancement and the ecology are very present notions inside the life of everybody. So DANONE tries to convey these same thoughts through goods as well as within their advertisements all over the world. All these thoughts are at the core of DANONE’s quest. * LIFESTYLE IMPACT ON THE OTHER PERSON The 4 core principles and the French influence referred to here above are a frame in which the staff of each department and each region where DANONE is present, need to adapt considering to their own cultural specificity as mentioned prior to.

In fact it is flawlessly in line with the openness benefit so the style is not really rigid. When DANONE desires to open a new market in a country which culture is quite different from a unique, they usually accomplish that by incorporating partnership with good national lovers like they were doing in Russia (10% with their sales in 2010) or perhaps China. The only core value, which they consider as non-negotiable, is humanism. So DANONE is typically a think throughout the world, act locally company. 5 ” DANONE’S MOTIVATIONAL PROGRAM * COMPANY’S MOTIVATIONAL COMPONENTS

We know that a growing gap involving the aspiration of the employees and the practices of companies is definitely source of further costs and loss of functionality. That is why, to DANONE, the motivation from the employees is an crucial condition of the company’s growth. The group DANONE often demands on the need of everlasting growth to preserve its leader’s place on the market. This development requires constantly an outstanding functionality, which supposes that the company can lean on committed workers. Consequently, DANONE insure frequently that the three or more main circumstances for the best employee’s dedication are fulfilled: The company is sync using its culture as well as its values , He is pleased to belong to a leading group, , He’s certain that his employer assumes the development of his skills. To boost the inspiration of the staff and their dedication, the group DANONE tries to establish, regularly, a relationship between the practices of management and the growth of the units. To do it, standard questionnaires happen to be submitted to the managers and DANONE, every once in awhile, widen these types of survey to its countless numbers employees. Even more concretely the group DANONE insists more particularly around the autonomy as well as the sharing among employees: We rely on the autonomy of management of our subsidiaries and what we call the networking frame of mind. It means that, when an staff meets problems, he has to have the response not to convert towards his boss, but instead to exchange along with his counterpart, anywhere he actually is in the world, to find the solution. We all forged a series of tools to talk about the knowledge and exchange very good practises to get the professionnals of every domain (finances, recruiting, industry, marketers).  (Franck Mougin’s interview, 2006, sold at www. lexpress. fr) COMPANY STRUCTURE’S EFFICIENCY Since 2002 DANONE’s HUMAN RESOURCES, supported by Outspoken Riboud, has developed several tools to increase efficiency of the firm, based on the fact that they may be too small compared with their particular competitors Nestle or PepsiCo to reinvent the wheel. So they may have started knowledge “marketplaces and “sharing networks”to help personnel connect with each other and share very good practices flat rather than depending upon hierarchical lines of communication. In 10 years DANONE employees shared almost 1000 great practices with colleagues.

The Networking Attitude had built practical information accessible to about 70% of the much more than 9, 000 DANONE managers around the world. Additionally these courses, which are executed within the timeframe of even more formal gatherings, incurred very little cost and were regarded highly powerful by 90 % of general managers, according to the internal study. The HUMAN RESOURCES top supervision worked as well on “co-building events where employees by different products within DANONE networked with the goal of making new methods or items rather than showing existing kinds. http://www. duperrin. com/2008/04/21/comment-danone-fait-de-sa-culture-un-levier-de-performance/) These types of programs didn’t fit in so easily. They will required lots of energy and preparation coming from HR and took time to be accepted in some part of the globe where talking about serious business issue with reduced rank co-workers or wearing costumes- when it was recommended during marketplace events- was contrary to local culture. Despite these types of first reluctances it does work and the most obvious result is the fact DANONE begin launching new items 3 times more quickly than the competitors. Franck MOUGIN, Benedikt BENENAT/avril 2005/ Danone aprendí raconte des histoires, votre version latine du expertise management/http://www. ecole. org) , , , , , , , , , , , , , , , , – CONCLUSION AND RECOMMENDATIONS Frank Riboud, CEO Danone explained: “At Danone we avoid talk about technique, we interact with the circumstance around all of us. For me, it’s like a Profano box that you buy for your sons or daughters. They commence to play, trying to find a way to build the image around the Lego container. At the end of the day, they provide up, get rid of the box, and put the items away. Another weekend putting all the Lego pieces on the floor and then the strategy starts.

They try to imagine a thing. Not that which was on the field, but what they have in their brain. That is approach at Danone for me: It’s Lego.  (Harvard organization school, 2008) Since he took over in 1996, this individual did 3 very clever things. Initially, he directed to company’s focus towards health insurance and nutrition. Second, he flipped a Western European company in an international business with operations worldwide. And third, he changed the way the organization was managed. He created the phrase “jeu para jambe, or footwork, which in turn perfectly describes Danone’s way of dealing with many issues within a flexible approach.

With its focus on nutrition and promoting health through four product divisions, Danone appeared to have a clear strategy for the newest century. Since CEO, Riboud’s larger perspective extended past ordinary client segments to incorporate promoting overall health to people all over the world. In 2011 this individual acknowledges his father’s, Antoine, vision when he said 39 years ago in front of numerous CEO from the biggest The french language companies: “Conduisons nos entreprises autant gre à le ivresse qu’avec la tete et n’oublions pas que dans le cas où les ressources d’energie de la Terre ont des limites, celles para l’homme deviennent infinies s’il se delivered motive. A few manage the companies all the with our heart as with each of our brain and let’s keep in mind that if perhaps earth assets are limited, the man’s one happen to be infinite if he seems motivated. We expect that Antoine and Outspoken Riboud management and vision and their one of a kind management approach have leaded the Group to the success of the claims. , , , , , , , , , , , , , , , , – BIBLIOGRAPHY Books: , David Buchanan and Andrzej Huczynski (2004) Organizational Actions. (5th Impotence. ) FOOT Prentice Lounge. , D. Buchanan , A. Huczynski (2010) Company Behaviour. seventh Ed. ) FT Prentice Hall. , Bauer and Erdogan (2009) Organizational Behaviour. FT Book. | Net sources (International and The french language sources): , Tatum, Meters. (2010). What is SWOT Research? Available at: http://www. wisegeek. com/what-is-swot-analysis. htm (Accessed: 10 Nov 2011) , DANONE (2011). Our company. Offered at: http://www. danone. com/en/company/introduction. html code (Accessed: 12 November 2011) , Groupe DANONE (2011). Historical qualifications. Available at: http://en. wikipedia. org/wiki/Groupe_Danone (Accessed: twelve November 2011) L’Ecole de Paris du management (2005) ” Danone se raconte des histoires, une variation latine i Knowledge management Franck Mougin interview. Offered at: http://ecole. org/seminaires/FS1/SEM190/VA010405. pdf/view (Accessed: 12 November 2011) , LEXPRESS. fr (2006). Transmettre du sens au travail. Available at: http://www. lexpress. fr/emploi-carriere/laquo-donner-du-sens-au-travail-raquo_479442. html (Accessed: 15 The fall of 2011) , LEFIGARO. fr ” Economie (2011). Danone s’essaie au bar a yaourt. Offered at: http://www. lefigaro. r/societes/2011/07/14/04015-20110714ARTFIG00454-danone-s-essaie-a-la-restauration-rapide. php (Accessed: 13 November 2011) , Le Journal ni Net (2010). DANONE. Offered at: http://www. journaldunet. com/danone/ (Accessed: 13 The fall of 2011) , Web & Luxe ” digital luxurious magazine (2010). Myevian. com: la logos est lui aussi chez Evian. Available at: http://www. webandluxe. com/08/2010/myevian-com-la-personnalisation-est-aussi-chez-evian/ (Accessed: 13 November 2011) , Bloc-Notes de Bertrand Duperrin (2008). Comment DANONE fait para sa culture un pince de overall performance.

Available at: http://www. duperrin. com/2008/04/21/comment-danone-fait-de-sa-culture-un-levier-de-performance/ (Accessed: 14 November 2011) , , , , , , , , , , , , , , , , – APPENDICES Picture 1: The first yogurt Danone with a porcelain package bought from chemists in 1928 (Available at: http://tourisme. bienpublic. com/90-ans-de-Danone-les-8-yaourts-qui. html) Picture 2: The first Danone bar opened up in august 2011 in a retail complex near Paris, france. (Available for: http://www. lefigaro. fr/societes/2011/07/14/04015-20110714ARTFIG00454-danone-s